Chances are, you are already using most of the basic list building techniques, but how about a few "out of the box" tactics
The number one priority of any email marketer is growing the emaillist. Why? The more people who subscribe, the more people you have who are potential customers. However, quality is equally as important as quantity. By "high-quality," I mean a list of readers who will remain with you for years, people who will eagerly look forward to your newsletter.
Here are tips for Building a High-quality List That Leads to Sales
Networking
When you network, ask people you meet if you can sign them up for your newsletter.
The number one cardinal sin in networking is trying to close the sale right after meeting someone new.
Rather than push your services, push your newsletter.
It's a great way to have people get to know you on a "trial-basis."
Contact your professional trade organization for their member list. A few trade organizations provide their chapter lists to members for free while others charge a modest fee for the national list. Once you get the list, send your colleagues a direct mail letter, with your free newsletter being the offer.
Opt-in leads
Opt-in leadsare a good tool for building your business. Opt-in leads are leads you get when you invite someone to enter their information into your database. When they do this, they are granting you permission to contact them in the future about new products or updates to your site.
For example, when you create your website, you can set it up so each person that visits has the choice to sign up for a newsletter or some other type of routine e-mailing. By signing up, visitors are “opting in” to your list. Setting your site up this way allows you to gain visitor’s email addresses. While you can never force someone to do what you want them to, this approach often works if you encourage people to sign up by describing all the benefits your site offers. You can then reap the benefits of gaining important subscriber leads.
Survey Leads
Another way to produce automatic subscriber leads is by conducting surveys on your website. This is a simple way to increase the number of subscribers to your list. You can place survey ads on your website so they pop up when a customer checks out.
How do you get someone to fill out a survey? It is not as hard as you think. For starters, some people enjoy filling out surveys. For those that don’t you can employ some simple tactics to encourage them to offer their information to you. For example, tell your customers what benefits they will reap from filling out your survey. Don’t assume your customer’s know what benefits they will gain by filling out a survey. You have to tell them. Maybe they will gain access to your website, which contains thousands of free articles on the topic they are researching. Maybe you will enter them into a contest to win a free gift. Giveaways are a great way to encourage people to sign up for just about anything.
Build trust and loyalty among your customers
Your customers will not buy from you unless you are able to prove your worthiness. So, you have to spend notable time working to build their trust. You can do this many ways. You can join forums that talk about the products or service industry you have an interest in, and look for experts in your field to offer their advice and recommendations to your subscriber list.
Also, make sure your website is clear and offers your visitors relevant and important information they will find helpful during their journey. If you are practicing affiliate marketing, and even if you are not, make sure you tested or tried any products you plan to sell so you can provide your subscribers honest reviews of them. This is the #1-way to build trust, and trust always leads to higher profit margins.
Fulfill your subscriber’s needs
Everyone has needs. The whole point of doing business on the web is to fulfill the needs of people surfing the Internet. If you want to make money selling a product or a service, you first have to find out how that product or service will fill your prospect’s needs. How will they benefit from the product or service you offer? Have other people benefited? If so, how and why? Providing your customers with this information will help you create a profitable opt-in list, one that will transform visitors into paying customers.
One of the simplest ways to tell your customers how you can fulfill their needs is by listing the ways you do this on your landing page, or on another prominent place on your website. Make sure you bullet each benefit and explain to the prospect exactly how you plan to serve them, and why your product or service is better than that of the competition.
The more content you provide, the more secure your customer will feel about their purchase. They are also more inclined to believe you are fulfilling a need they have.
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